Be seen in search results with our SEO services

Our SEO services in Lincoln and beyond

We offer SEO services to clients across the UK and have vast experience of working with businesses in a variety of sectors and of different sizes. Whether you're looking to reach a local or global audience, iocea have the team and technology to get you in front of your desired audience. Our team don't just go off your demands either, we actively search for new opportunities for your business to generate revenue and target new emerging markets.

For example, one of our clients is a crystal engraving business, who we have helped move from a B2B business model, to both B2B and B2C. We have researched new audiences and optimised for relevant keywords across the website, and as a result, the business is now ranking on page one for both 'handwriting gifts' and 'RAF graduation gifts'. These are both new markets which were previously untouched by our client and now, they are receiving high-value orders for these types of products.

On-page SEO Services

On-page SEO refers to content within your website, such as page text, page titles, product descriptions, internal links, and URLs. It is crucial to include relevant keywords across your website content, as doing this will help boost your website’s chances of appearing in search results for that particular keyword.

For example, Herding Hill Farm is a fabulous family-friendly glamping site in Northumberland. As well as glamping, they offer weddings, events and much more. To boost bookings at Herding Hill Farm and increase awareness, our Lincolnshire SEO specialists continually research relevant keywords which are being searched for by users online (e.g. 'glamping campsites UK', 'camping in Northumberland'). Once we have identified these keywords, we look for opportunities to include these across their written website content, such as new pages, blog articles, page titles and other text. This helps their website to appear higher up in search results for those keywords when they are entered online.

Off-page SEO Services

Off-page SEO refers to activities external to your website, that can help increase the ranking of your website page, business exposure and website traffic. Primarily, this can be done using two key techniques. One is to build backlinks to your website and the second is to create business listings on Google My Business and relevant social media sites.

Getting other websites to link to your website increases your domain authority, which effectively tells search engines that your business is highly recommended. As search engines want to provide users with the best and most relevant results, they will consider your domain authority as a factor in where your website places on search results pages. Our Lincolnshire SEO agency will identify new backlink opportunities for your business and provide a competitor analysis so that you are able to see how your rivals are performing and how you can get ahead of them.

Posting regular updates, assets and products to your Google My Business listing can be very beneficial in helping boost local SEO. When searchers nearby type a query relevant to your business, Google may show your listing as a suggestion, helping you to be discovered by local customers. Our SEO consultants can get you set up on Google My Business if you're not already and offer Google My Business management to ensure that the listing is updated regularly.

Technical SEO Services

Search engines not only take into account on-page and off-page SEO efforts, but they also use additional algorithms to determine where your website places on search results pages. This includes factors such as website speed, bounce rate (users exiting your website without performing any actions), average duration of time spent on your website (used as an indicator of your content quality) and meta data.

If you're wondering what meta data is, it is used to help search engines crawl and index your website pages, so it is crucial to ensure that your pages are correctly indexed. Ensuring all pages have unique, keyword-optimised meta titles and descriptions is one of the first steps that should be taken when working on technical SEO. As well as meta data, it is important to ensure that all website images contain alt text, as this also helps search engines to index your website.

Our SEO specialists will conduct a full audit of your website to identify problems and opportunities with technical SEO, which we will use to create recommendations and a search engine optimisation strategy which is bespoke to you.