You've Got A Text! Ioceamailer Meets SMS Marketing

Have you heard? Ioceamailer has had an exciting new update, which offers your business the opportunity to connect with your customers and capture the attention of your desired audience. Of course, we're talking about SMS Marketing!

You can now send out SMS Marketing campaigns through ioceamailer, helping you to expand your communications and push your messaging even further. We've added a new Action into the Workflow builder which you can easily drag on to make SMS part of your automated marketing and to do things like sending... 

  • Booking reminders
  • Event attendee messages
  • Confirmation messages
  • Discount codes

To use SMS within Ioceamailer, you'll need to have an account with either MessageBird or Twilio. Once you've done that then it's just a case of connecting a few details and you're away. To get started, head over to the Automation section, create a new Workflow (or edit an existing one) and then drag the new SMS Action onto the canvas. If you're unfamiliar with SMS Marketing, then we've delved into it below, so that you can get to know!


What is SMS Marketing, and how can it be used?

SMS marketing uses text messages to reach out to potential and existing customers, working in a similar way to email, it'll send a text directly to your target audience. SMS is a great way to get your message across quickly and easily, and it is even more effective when combined with other digital marketing tools.

It can be used to send promotional messages, reminders, notifications, special offers, surveys, and more. Using SMS in your marketing strategy can help to increase customer engagement and loyalty, reduce no-shows and help generate more sales.


SMS Marketing example


What are the benefits of using SMS Marketing?

SMS marketing can be a very cost-effective and efficient way to reach a large audience. Your messages can be sent out quickly and easily, and you're able to track your success with detailed analytics. SMS is a great way to build customer relationships and loyalty, by consistently reaching out and reminding them of your brand. Texts can encourage impulse purchase, consideration and ultimately, lead to a conversion! Not only this, but SMS can be used to send booking confirmations and reminders, helping to reduce any no-shows and utilise capacity.

Additionally, text messages have a much higher open rate than emails, making them a great way to get your message seen by the right people. This is because texts tend to capture our attention better and as fewer advertisers are using SMS, your competition is lower too. Finally, SMS messages can be personalised to fit your brand and target specific customers. All of these benefits can help you reach your marketing goals quickly and easily.


Benefits of SMS Marketing


Are there any data protection rules that exist around SMS Marketing?

When it comes to SMS marketing, there are a few data protection rules to keep in mind. The first is that you must obtain opt-in consent from the recipient before sending any messages. Additionally, you must inform them of how their data will be used, the right to withdraw their consent at any time, and how long you will be using their data for. Furthermore, you must provide an easy way for them to opt-out of your messages, and must delete their data promptly after they do. Finally, it's important to make sure that your messages comply with any relevant laws and regulations in your area. 

Here are 4 data protection regulations that you must adhere to:

  1. You must have a lawful basis for collecting personal data
  2. Manage personal data in accordance with the GDPR
  3. Provide links to your privacy notice
  4. If you must use consent, use opt-in mechanisms

Following these guidelines can help ensure that your SMS marketing campaigns are compliant with data protection regulations.


Where can you get help with SMS marketing?

If you're struggling to get to grips with SMS marketing, then don't worry - Our Lincoln marketing experts can help. We have a team who are specialists in eCommerce and all-things strategy, to help boost your conversions and drive your business forward. If you would like support in setting up SMS marketing or managing your campaigns, get in touch with us today!